New name to keep it moving
A leading rescue and insolvency specialist has changed its name – much to the relief of stranded motorists.
Cranfield Business Recovery has just celebrated its first year in Coventry after moving from Warwick.
The company, which employs 10 people and was established in Warwick in 2001, found itself a first port of call from people stuck on the regions motorways.
Managing director Tony Mitchell said the anniversary was the perfect time to change the name.
“We had always been known as Cranfield Recovery and while our line of business is very clear to our clients, it had clearly not filtered through to motorists or the various directory enquiry agencies.
“We had endless calls asking us to pop out and recover their vehicles when they had broken down or encountered problems of various sorts.
“It was not helpful to them as they just had to make more calls, and not brilliant for us either.
“We do specialise in recovery but of the commercial nature and it is usually a little more long term!”
So Cranfield, which is based in the office of Coventry Cathedral in the city centre, added the word Business to its name and the calls have dried up.
Tony added: “Hopefully it makes it plainer what we do so we can avoid taking calls, and people can have their motoring misery ended a little quicker.”
