Cranfield Business Recovery, Coventry, West Midlands, UK

Weathering The Storm

23rd July 2008 09:13

Last week I learned that there are many similarities between sport and the current economic climate.

Being a keen golfer, I was fortunate to be able to go to the British Open and the opportunity to see the professionals play the game properly. On the Tuesday practice day, the sun was shining and the winds were a mild 20 mph and the players were in jovial mood and peppering the fairways and greens for fun. However, when it came to the actual tournament, we saw on the television, the wet, miserable, extremely windy and generally bad conditions the professional had to endure. It was magical to see Greg “the shark” Norman playing with aplomb in these trying conditions, showing that experience counts for a great deal.

But why is this relevant to running a business you may be asking? The answer lies with the approach taken by Greg Norman. It is very trying out there for businesses at the moment with many adverse economic pressures but, like the weather, you can’t change the conditions but what you can do is change your “game” to suit the conditions.

It’s a time for all company directors to keep their finger on the pulse. Although you may be going through a tough time and not doing as well as you may have hoped, look around you and you may find your competitors are doing far worse. Stay focused and be prepared to adapt your strategies using good reliable management information. Do not be afraid to seek external advice, even professional golfers rely on their caddies to achieve success.

I would like to remind all our business partners that here at Cranfield Business Recovery we have the caddies to make a difference and provide practical advice to challenging situations. If you have a matter you would like to discuss, all our initial meetings are free and we would be happy to sit down and help find a solution. Please feel free to call Tony or I on 02476 553700.

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