Brett Barton

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Do you heed your own advice?

30th April 2008 09:17

Although not an insolvency related article this week, I was recently at a seminar where the speaker was quite insightful and I thought it may be useful to pass on the key message of his speech. As professional business advisers, we are all regularly asked by our clients for advice and opinions on how they should take their business forward, often at critical stages of a businesses life. But do any of us ever conduct regular internal reviews of our own business? Are we providing that good level of service that we sell to our clients and are our clients happy with us?

Recently Cranfield Business Recovery undertook a client survey and wrote to a random cross section of the company directors we had worked with in the last 12 months. The results were re-assuring and reinforce our beliefs that our clients are satisfied with the level of service that we provided to them and more importantly, we delivered the promises made at our initial meeting. You can find more information about the survey and the results under the about us section of this website.

The message then is clear. At a time when your clients may be looking to cut costs and increase their profitability, it is important to deliver the service that you think you provide and to remember the old adage, the customer is always right. Therefore it is important to regularly speak to your clients and to understand their needs.

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