Tony Mitchell
Tony's recent articles
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20th October - The Third Sector Under Pressure
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21st April
A Year of Celebration
19th January 2012 09:27
Based in the Olympic hosting City of Coventry, we at Cranfield Business Recovery are strong supporters of this year’s Olympic Games. Not only have we been sponsoring an Olympic hopeful for the last few years but also we are one of ten gold patrons for the City’s exciting “Godiva Awakes” project.
It therefore grieves me to read predictions that this once in a life time event will potentially be marred by protests, transport issues and price gouging. These issues should not be allowed to distract from the great festival of sport that will take place this summer and it is incumbent upon all of us to make both the Olympics and the Para-Olympics a great success.
If the Government had known what the economic conditions would be in 2012 back in 2005 would they have bid for the Games? “Almost certainly not” said Tessa Jowell, the minister for the Olympics and Paymaster General back in 2008, at the start of the current financial difficulties. But the impact to GDP that the Games will bring is far from settled and I want to believe that both the tangible and the intangible benefits will be there for all to see after the final cheers of the closing ceremonies die down.
As in any event of this size there will be corporate winners and losers and I am in no doubt that there will be Liquidations and Administrations to deal with before, during and after the event as entrepreneurs realise that they did not get their sums right. Why? Well let us not forget that this is, at its heart, a commercial venture and there will be profits to be made and losses to deal with.
So let us be upbeat and positive about this year and give our full support to the athletes, the organisers and all those involved in making this a world event to remember. Oh and by the way, let us not forget that a certain well know personality is celebrating a diamond anniversary this year, which should also give us cause for good cheer.
